For those of you that don't know, I live with a dude who's in the business school here at UCD. A visit to Save Mart the other day showed me that you can see fun real world examples of business strategies all around us. Such as:
complementary products
Definition: 1. (product development definition) The products that are manufactured together, sold together, bought together, or used together. One aids or enhances the other.
Now ask yourself: Why would a grocery store sell ping pong balls?
Answer:

e.
complementary products
Definition: 1. (product development definition) The products that are manufactured together, sold together, bought together, or used together. One aids or enhances the other.
Now ask yourself: Why would a grocery store sell ping pong balls?
Answer:
e.
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